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iconic landmark Valletta - filming location in Malta

DEPT · SUPPORT ROLES ROLE · UNIT PUBLICISTS MALTA

Unit Publicists

Pro unit publicists creating compelling publicity content for your Maltese \t\t\t\t\t\tproduction.

Here is how this works in practice. A unit publicist manages the press and publicity activities associated with a film production, creating press materials, setting up set visits, and creating media coverage during production. In Malta, publicists handle the local Maltese media landscape, building relationships with entertainment journalists and crafting narratives that resonate with both Mediterranean and global audiences.

Here is the short of it. Through NeedAFixer, we connect you with Maltese unit publicists who know how to create meaningful media attention for shoots of each scale. Our network has pros in Valletta and Mdina, Gozo, and the Three Cities, skilled in managing press campaigns for features, series, and branded content shooting across Malta.

ACT 01

Capabilities

Complete Publicity Services

From unit photography to press relations, our publicists deliver the content and coordination your marketing needs.

01

Unit Photography

  • Still photography
  • Behind-the-scenes
  • Cast portraits
  • Location coverage
  • Social media content

Visual Documentation

02

EPK Production

  • Cast interviews
  • Director features
  • B-roll capture
  • Making-of content
  • Press materials

Press Kit Creation

03

Press Relations

  • Media coordination
  • Set visits
  • Press releases
  • Interview scheduling
  • Story placement

Media Management

04

Content Control

  • Image approval
  • Spoiler protection
  • Asset management
  • Release coordination
  • Archive creation

Asset Protection

ACT 02

Why Us

Why Choose Our Unit Publicists

01.

Quality Visual Content

Skilled unit photographers capturing compelling stills and behind-the-scenes content across Malta's varied filming locations, from Valletta to Mdina, Gozo, and the Three Cities.

02.

Mediterranean Media Network

Unit publicists with set up relationships across Maltese and Mediterranean media. They know the needs of European outlets as well as global studios and streamers.

03.

Media Relationships

Set up relationships with Maltese and global entertainment media. We help secure coverage and manage press access effectively for shoots in Malta.

04.

Discretion & Control

Protecting production confidentiality while creating publicity assets. Our publicists know spoiler sensitivity and content control on Maltese sets.

On Location

Malta's unit publicists manage on-set press, EPK coordination, and media relations for productions shooting on the island, working in fluent English with both international and Maltese outlets.

Here is how this works in practice. We place unit publicists who manage the press and publicity side of a shoots in Malta — setting up set visits, EPK and behind-the-scenes capture, stills, press releases, and media access. The local pool knows both the global entertainment press. The Maltese media landscape, built through decades of high-profile shoots on the island. English as an official language means press materials, interviews, and media liaison run without translation friction for visiting shoots. Day rates sit competitively against larger European markets.

Here is the short of it. For shoots with major publicity campaigns, our unit publicists work alongside studio and agency teams in the UK and beyond. We brief publicists on the production's press strategy and confidentiality needs early so on-set media is managed cleanly without disrupting the shoot.

Here is the breakdown. Unit publicity in Malta operates on an island with a genuine appetite for film. The Malta Film Awards and the Mediterrane Film Festival in Valletta give the local industry a public profile. High-profile shoots — from Gladiator and Game of Thrones to Napoleon and Gladiator II — create strong local and global interest a publicist can channel. The Malta Film Commission supports media planning as part of its one-stop-shop role.

Here is what that looks like on the ground. Malta is an EU member. GDPR, enforced by the Information and Data Protection Commissioner, governs how personal data in press and behind-the-scenes material is handled — something a unit publicist factors into media releases. The island's photogenic locations, from Valletta to Gozo, also make Malta itself a publicity asset for shoots shooting there.

ACT 03

FAQ

Publicity Expertise

What does a unit publicist do in Malta?

Here is the breakdown. The unit publicist manages all publicity activities during production in Malta. This has setting up unit photography, producing EPK content, managing press relations with Maltese and global media, organising set visits, and creating press materials that support the film's marketing.

What's included in EPK production?

Electronic Press Kits mostly have cast and filmmaker interviews, behind-the-scenes footage, b-roll of production in Malta, featurettes on key aspects of the production, and other video content for press and marketing use.

Do you provide unit photographers?

Yes, we give skilled unit photographers who capture production stills, behind-the-scenes visuals, cast portraits, and location photography across Malta. They work discreetly on set while producing high-quality visual content.

Can you coordinate press visits to our Maltese set?

Yes, we manage all aspects of press set visits in Malta including scheduling, logistics, talent availability, access control, and making sure visits don't disrupt production. We set up with studio/distributor publicity as needed.

How do you handle content approval?

We set up approval workflows with production and key talent representatives. All images and content go through appropriate approvals before release, respecting contractual needs and production sensitivities.

Do you work with international press?

Yes, our Maltese unit publicists have experience with global media and set up with publicity teams worldwide. They bridge Maltese media and global press, managing coverage across many areas.

ACT 04 — On Set

Need a Unit Publicist?

Tell us about your production's publicity needs and we'll give skilled \t\t\t\t\t\tpublicists.